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Fashion house Prada has named L'Oréal as the successor of its fragrance licence, after ending its partnership with Puig in 2018. The deal with the French brand owner will come . PARIS — Prada has decided not to continue its fragrance and beauty license with Puig, according to industry sources. While speculation of a split has been swirling for some .
The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and . Prada is venturing further into the competitive beauty space with the launch of makeup and skincare, and has tapped makeup artists Lynsey Alexander and Ines Alpha as its . Prada has decided against renewing its perfume license with Puig in a major setback for the Spanish perfume company, according to industry sources with first-hand . L’Oréal has signed a licensing deal with Prada that will see it manufacture luxury fragrances and beauty products under the Italian fashion house’s name. The agreement, .
Fashion house Prada has named L'Oréal as the successor of its fragrance licence, after ending its partnership with Puig in 2018. The deal with the French brand owner will come into effect from 2021 and will see the Italian prestige company join L'Oréal’s luxe portfolio. PARIS — Prada has decided not to continue its fragrance and beauty license with Puig, according to industry sources. While speculation of a split has been swirling for some time, as recently. The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and skin-care.
Prada is venturing further into the competitive beauty space with the launch of makeup and skincare, and has tapped makeup artists Lynsey Alexander and Ines Alpha as its new ambassadors. Launching on 1 August, Prada’s beauty range includes lipsticks, lip balm, eyeshadows, foundations, day and night creams, serum, cleanser and makeup remover . Prada has decided against renewing its perfume license with Puig in a major setback for the Spanish perfume company, according to industry sources with first-hand knowledge of the matter. L’Oréal has signed a licensing deal with Prada that will see it manufacture luxury fragrances and beauty products under the Italian fashion house’s name. The agreement, which is subject to regulatory approval, is set to begin in January 2021.
prada perfume
Wresting control of Prada’s perfume business from former licensee Puig took longer than expected, delaying the relaunch under L’Oréal. But Chapuy still waited for new perfumes to hit the market before stepping into the realms of skincare and colour cosmetics, which launched in August 2023. Last week the rumors swirling around the Prada x Puig relationship played with an announcement that L’Oréal signed a long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada .
Puig has lost two key perfume licenses in just a couple of months: Valentino and, now, Prada. It’s estimated that, added to the one hundred million euros per year that will fade away after Prada’s departure, Valentino contributed .
L’Oréal snatches another brand from Puig. The French giant has signed a license agreement with Prada to manage its beauty line on a global scale. The agreement, which specific terms were not disclosed, will become into effect on January 1, 2021.
Fashion house Prada has named L'Oréal as the successor of its fragrance licence, after ending its partnership with Puig in 2018. The deal with the French brand owner will come into effect from 2021 and will see the Italian prestige company join L'Oréal’s luxe portfolio.
PARIS — Prada has decided not to continue its fragrance and beauty license with Puig, according to industry sources. While speculation of a split has been swirling for some time, as recently. The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and skin-care. Prada is venturing further into the competitive beauty space with the launch of makeup and skincare, and has tapped makeup artists Lynsey Alexander and Ines Alpha as its new ambassadors. Launching on 1 August, Prada’s beauty range includes lipsticks, lip balm, eyeshadows, foundations, day and night creams, serum, cleanser and makeup remover .
Prada has decided against renewing its perfume license with Puig in a major setback for the Spanish perfume company, according to industry sources with first-hand knowledge of the matter. L’Oréal has signed a licensing deal with Prada that will see it manufacture luxury fragrances and beauty products under the Italian fashion house’s name. The agreement, which is subject to regulatory approval, is set to begin in January 2021. Wresting control of Prada’s perfume business from former licensee Puig took longer than expected, delaying the relaunch under L’Oréal. But Chapuy still waited for new perfumes to hit the market before stepping into the realms of skincare and colour cosmetics, which launched in August 2023.
Last week the rumors swirling around the Prada x Puig relationship played with an announcement that L’Oréal signed a long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada . Puig has lost two key perfume licenses in just a couple of months: Valentino and, now, Prada. It’s estimated that, added to the one hundred million euros per year that will fade away after Prada’s departure, Valentino contributed .
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LVMH is the world's largest luxury goods conglomerate and is best known for owning brands such as Louis Vuitton and Givenchy. The conglomerate is also acquiring jeweler Tiffany & Co. for $15.8 .
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